"oat
eS |

UN Nh A oN ah WN Heh A ot nk th HW—H HEE Ne

a ( 4 SB eS eh

WHY CAMPAIGNS?

The Art of Campaigning is important to
address because there are fewer radical,
fast-acting critical movements, that have
the ability to gain momentum in a short
period of time. The format of the cam-
paign seems to be an appropriate answer
to the (apparent) lack of political activi-
ties in the late nineties. Campaigns are
less local; they are diffused, fragmented
and prepared over the Net and other com-
munication media. Campaigns usually
culminate into actual events; summer
camps, demonstrations, the occupation
of a certain site, gathering people togeth-
er from very different locations and back-
grounds. Most campaigns require the
work of dedicated technical (media) spe-
cialists and are multi-disciplinary by
their very nature: video, dance, music,
cooking, communication, radio, print,
websites and support groups elsewhere.